<img alt="" src="https://secure.venture-365-inspired.com/785336.png" style="display:none;">

Welcome to Auto-Guru

The Leading Automotive Data Provider

If you're in the Automotive Industry and involved in or utilise data we should be talking.
Let's Work Together
New call-to-action
We are one of the six DVLA Bulk Data License Holders. 

Does your Supplier hold an Official License? Find out here!

The Auto-Code

The Catalyst to Directly Connect all Vehicle Data


The Auto-Code is Auto-Guru's unique vehicle coding solution. It is the catalyst and heart of the company and the methodology that allows any vehicle related datasets to be connected on a one2one basis.
This method of accurate data connectivity has been absent within the industry to date, as traditional methods of vehicle description or matching codes have proven to be inadequate. With this formerly missing component now available for data association, the creation of more intelligent applications and services is made feasible.
The vehicle aftermarket's future hinges on precise and interconnected data. As electronic and online services expand, high-quality and promptly delivered data is in high demand for better user experiences. As the trend towards electronic and online services accelerates, data provision is crucial for industry advancement. 
Discover More

Ready to take your automotive business to the next level?

Let's Talk

Tier 1 DVLA Bulk Data Licensee

Intelligent VRM Look-Up API's

One-to-One Connectivity

Auto-Guru are a Tier1 DVLA Data Provider

As a licensed holder of bulk data from DVLA and VOSA, Auto-Guru provides core VRM Look-Up Services used by the industry daily and more. Our accurate connectivity to third-party data providers globally and unique approach to data cleansing and enhancement sets us apart from other DVLA data providers. Our proprietary Auto-Code is the most granular vehicle coding structure and methodology in the automotive industry, enabling us to be a leading company in the Automotive Data Connectivity Sector.

New call-to-action

Accurate and detailed data enables the creation of intelligent electronic applications and online services that enhance your customer experience.


Manufacturer Vehicle Build Data

The Manufacturer Build Data, stored at the VIN level, significantly improves the 2 core data elements.

It allows for precise identification of vehicles by integrating it into the comprehensive manufacturer-driven Auto-Code structure. This specific vehicle data boosts the accuracy of all our subsequent data services, eliminating any uncertainty or doubts about a particular vehicle. Accurately identifying a vehicle is vital for all automotive applications or services, from valuing a vehicle to identifying a specific part.

See more about our data here

Vast Expertise and Experience

Accurate Data Connectivity

In-Depth OE Identification


Manufacturer SMR Data (Service, Maintenance & Repair)

Auto-Guru is well-versed in Service, Maintenance & Repair Data, possessing extensive knowledge and experience in this area. Our catalyst Auto-Code enables us to precisely identify your vehicle's specifications using its VRM or VIN. Consequently, we provide structured maintenance and repair data for your particular make and model, including each nut, bolt, and the complete vehicle build specification.

This data drives our services, including Parts Cataloguing, Quote Creation, Repair Operations, and Service Schedules. We encourage you to explore the sections relevant to your specific requirements for further details.

Discover More

The team at Auto-Guru have vast experience and knowledge relating to every aspect of data within the Automotive Sector, through many years of assisting in innovation within the industry, which we are only too willing to share or assist others with.

Sign Up for Our Newsletter Today!
Become a part of Auto-Guru and you can be the first to receive updates on our latest product and service advancements that could provide substantial advantages for your industry.